Adaptive, Interactive and Immersive Multimedia

About Us

At AIIM, we are committed to actively engaging in adaptive, interactive, and immersive multimedia research both locally and globally. Our aim is to make a positive impact on society through cutting-edge research that aligns with our values of contributing to society. To achieve our goals, we foster engagement and collaboration with local and international research institutions, government agencies, and industries. Furthermore, we are dedicated to sharing the knowledge we gain from our research to promote the benefits of adaptive, interactive, and immersive multimedia technology for society.

Our areas of expertise include adaptive learning, interactive multimedia, virtual reality, augmented reality, persuasive design, UI/UX, serious games, gamification, multimedia forensics, image processing, and multimedia retrieval.

Vision and Mission


Niche Area

1. Adaptive Information System
2. Interactive Information System
3. Multimedia (text, image, audio & video) processing
4. Serious games
5. Gamification
6. Virtual Reality
7. Augemented Reality
8. Multimodality User Interface

A Group-Based Recommendation Approach For Personalised Web Search In E-Learning


A Framework For Optimal Worker Selection In Spatial Crowdsourcing


Game Learning Analytics Framework for Pedagogical Approach of STEM Education Using Augmented-Based Serious Game